A Health Insurance Market Place UX/UI Design

Covered California - A health insurance marketplace providing health care plans and Medi-Cal information.

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Objective:
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​Create an intuitive and user-friendly health insurance marketplace platform for Californians. The platform aims to empower users to choose, compare, and purchase health care plans, apply for Medi-Cal, access local assistance, and securely save their data.
The Solution:
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Our health insurance marketplace platform will offer a seamless and user-centric experience, empowering Californians to find and choose the right health care plans, apply for Medi-Cal if eligible, and access support when needed. 
To create an intuitive and user-friendly health insurance marketplace platform, we will employ the following key features:
  • User Grouping: Users are categorized as families, individuals, and small businesses, enabling them to easily find and compare health care plans tailored to their specific needs and circumstances.
  • Anonymous Plan Browsing: Users can explore health care plans without the need to log in or share personal information, enhancing their sense of security and fostering a comfortable browsing experience.
  • Accessible Help Options: Multiple help channels, including live chat, phone support, and local office information, provide immediate and personalized assistance to users throughout their journey.
  • Medi-Cal Assistance: Eligibility-based information and assistance for applying to Medi-Cal are readily available, ensuring users can access relevant government-sponsored health care programs if eligible.
  • User-Centric Design: The platform is designed with a focus on user needs, usability, and aesthetics, ensuring a seamless and engaging experience for all Californians seeking health insurance options.
  • Iterative Improvements: Continuous collaboration and feedback sessions with Covered California's team ensure that the platform evolves to meet user expectations and aligns with organizational goals.
  • Performance and Security: The platform's architecture and back-end functionalities are optimized for performance and data security, providing a robust and reliable user experience.
  • Impactful Launch: The forthcoming launch of the health insurance marketplace will deliver a high-quality, accessible platform, positively impacting the health care experience for all users and fostering informed decision-making.
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Case Study: Streamlining Medi-Cal Application
Problem: Users struggled with the complexity of applying for Medi-Cal and understanding their eligibility.
Approach:
  • Conducted in-depth user research to identify pain points in the application process.
  • Created user journeys to map out the ideal flow for the Medi-Cal application.
  • Designed prototypes for a step-by-step, guided application process.
  • Conducted usability testing to validate the effectiveness of the new application flow.

Impact:
The streamlined Medi-Cal application process led to a 40% increase in successful application submissions, simplifying access to essential healthcare services.
P O R T F O L I O